About- Wicher Verkroost

Successful business transformations all start with the first step. What should be that first step, in which direction do you want to move and how do you make sure to keep on moving? These questions go beyond changes in processes and applications. The answers often are formed by business specifics, company culture and people dynamics.

Start doing and keep on thinking. Wicher helps his customers with setting direction, taking the first step and moving to successful transformation of their business. Over more than 15 years he gained experience managing complex, transformation projects in the Netherlands and abroad.

From that experience Wicher believes ‘start doing’ is what creates most value and insights to be successful in transformations. Never stop thinking, but take the first step and build on the experience you gain from taking the first and all succeeding steps. Without losing sight on the direction you want to go.

Wicher brings energy to the table with a hands-on mentality. He is a project manager who prefers being part of the team, with his feet in the dirt. Wicher is persistent, dedicated and motivated to realize value by business transformation.

Examples of his recent work include the following:

· Project management of large and complex Business and Finance transformations

· Deliver personal change: guiding and coaching people in new roles and responsibilities

· CxO advisory regarding transformation agenda

· Driving process (re)design and performance management improvements, a.o. through Lean methodologies

Sector knowledge:

· Manufacturing & Chemicals

· Professional services

· Telco

· Hospitality

· Retail

· Fast moving consumer goods